By removing key management and transaction costs, users are able to access the wonderful world of crypto without significant start-up costs.
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With 2 million monthly active users - the most of any Ethereum application today - Audius replaced MetaMask with an email and password login wallet called Hedgehog. Luckily, platforms like Audius are addressing these pain points head on. The same goes for artists creating NFTs, causing community funds like MintFund to pop up and cover the operational costs of launching their first NFT. Once they’re there, they need to pay upwards of $100 worth of fees to make a transaction and place a bid. This means collectors need to purchase ETH from an exchange like Coinbase and send it to a non-custodial address that consists of a long string of numbers and letters to get started. The vast majority of NFT platforms today require users to be familiar with Ethereum wallets like MetaMask. Pinterest employee #1 launches blockchain art market MakersPlace While the sales figures showcase a clear demand for NFTs, it’s not without hiccups.
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Showtime is aggregating NFTs to offer an Instagram-like experience, and the forthcoming music-specific NFT marketplace Catalog is creating a digital record store.Īs Nifty Gateway drops continue to sell out in seconds thanks to credit card payments and free transactions, new collectors are finding ways to collect their favorite artists and brands - a trend that is likely to take better form over the coming years. This leaves people in a unique position to curate and discover this growing wave of scarce digital content. As bigger names host their first NFT drops, they bring a new wave of attention to their millions of followers noticing crypto for the first time. NFTs have exposed a creative side of crypto that is not only fun to play, but digestible and accessible to new users. I even sold a blog post for 2 ETH (or roughly $4,000) using a crypto media publication called Mirror! Why should I care? EDM DJ and producer 3LAU is tokenizing his debut album “Ultraviolet” and Grammy-award winning musician RAC broke the SuperRare record for the highest NFT primary sale with his piece “Elephant Dreams.” Musicians like Mike Shinoda of Linkin Park and Fort Minor has released NFTs as a part of their strategy for his new single “Happy Endings” featuring popstar Iann Dior. Vibrant collector communities like FlamingoDAO are forming around these drops, while protocols like Zora are quickly starting to support NFTs of all different verticals.
With Bitcoin and Ethereum reaching all-time high prices and investors looking for new places to allocate capital, the crypto art movement has given power back to the creatives. No wonder top art galleries like Christies are asking to team up. Mad Dog Jones recently set a record for $3.9 million worth of art sold in one sale, topping the previous record held by beeple for his $3.5 million “Everydays 2020 Collection” drop. Graphic designs and 3D designers are finding new platforms to showcase their work, with marketplaces like Nifty Gateway facilitating Supreme style drops for exclusive digital art. Platforms like Nifty Gateway, SuperRare, Foundation and Zora are quickly emerging as the leading players for creatives to monetize work in a digital world. While someone paying $170,000 for a digital cat seemed like an anomaly, what’s happening today blows that headline out of the water.
NFTs first made headlines in 2017 when Dapper Labs’ game CryptoKitties accounted for 95% of Ethereum network usage at its peak. Thanks to the Ethereum blockchain, artists, gaming companies and content creators alike are utilizing token standards, which ascribe provenance to uniquely distinguishable assets. NFTs (non-fungible tokens) - or scarce digital content represented as tokens - are driving a new wave of crypto adoption. He is an active contributor to web3 publications like The Defiant and Bankless and oversees a DeFi newsletter (This Week in DeFi).
He manages social tokens like RAC and FWB and curates NFTs alongside prominent musicians and motion designers. Cooper is the crypto strategy lead at Audius.
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